Xbox Could Be Using Dynamic Pricing to Attract Players Back to Game Pass

Having trouble viewing the text? You can always read the original article here: Xbox Could Be Using Dynamic Pricing to Attract Players Back to Game Pass

Microsoft may be experimenting with dynamic pricing to encourage former Xbox Game Pass subscribers to return to the service.

The situation came to light after Reddit user ‘synthlov3r’ shared an offer he had received.

RELATED Rumor: Sony Reportedly Reconsidering Delaying Digital-Only Plans Due to Xbox Pushing for "100% Physical" Strategy for Project Helix Much has been said about Sony's announcement that they are pulling back from physical game releases for PlayStation on January 2028.

Microsoft Is Offering Cheaper Game Pass Deals to Some Users

Other users also shared different Game Pass offers they had received. This suggests Xbox could be offering different prices to different users.

One user explained that similar offers can appear when two accounts are active on the same console and the account without a Game Pass subscription is used: “My offer was $18 something for 12 months, so I’m guessing they’re doing some kind of dynamic pricing bs. And I don’t get an offer at all on my main account that I already use to pay for gamepass.”

The original poster replied that the offer may have appeared because “I cancel gamepass almost every month so maybe this was their way of keeping me.”

Dynamic pricing isn’t new, as Sony has been doing it in its PlayStation Store sales, though to mixed feedback.

In other news, Xbox’s new disc-to-digital system lets Insiders get digital versions of delisted games like Deadpool, Transformers: Devastation and Forza Horizon 3.

RELATED Xbox Reportedly in Talks With Major Hollywood Studios to Adapt Halo, Warcraft, The Elder Scrolls and Other Franchises for Film and Television The success of Fallout on Prime Video caught Xbox’s attention and showed the company how important video game adaptations can be for film and television.